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Generation Z in China prefers physical shops

April 27, 2019

Generation Z in China prefers physical shops

Generation Z in China represents those born after 1995.

According to a survey conducted by Accenture in 2018, the proportion of Generation Z that counted on online purchases is higher than that of Generation X (80) and Y(90), especially in clothing purchases. But Generation Z also prefers in-store purchases, with 31% preferably compared to a total of 28% for the use of mobile phones and tablets. At the same time, they also enjoy the in-store digital experience, for example, using mobile devices to compare prices or soliciting the opinions of friends and family.

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What's new in the shops

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New arrival at ALTER Shanghai: ALYX

The ALYX brand was founded in 2015, and its creation could look more like the wisdom mentality of Matthew Williams, its creator. "Especially after the birth of my daughter, I was more certain of what I wanted to do."

Food

The Iberian pig has arrived in Shanghai. GREEN-SAFE's philosophy of using safe ingredients from farm to table also applies to their pork, which is strictly selected based on their understanding of their growing and feeding conditions.

Design

Petit Bazaar in Hong Kong presents this week the Spanish brand NOBODINOZ in children's furniture.

This brand is certified organic cotton, which makes it safer for children's skin and the planet. Their products are made in Barcelona.

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