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Generation Z in China prefers physical shops

April 27, 2019

Generation Z in China prefers physical shops

Generation Z in China represents those born after 1995.

According to a survey conducted by Accenture in 2018, the proportion of Generation Z that counted on online purchases is higher than that of Generation X (80) and Y(90), especially in clothing purchases. But Generation Z also prefers in-store purchases, with 31% preferably compared to a total of 28% for the use of mobile phones and tablets. At the same time, they also enjoy the in-store digital experience, for example, using mobile devices to compare prices or soliciting the opinions of friends and family.

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